What direction are you headed? Ensure your company is progressing in the best direction with market research. Insight and analysis on products, services, and market trends clear the fog to identify opportunities and enable you to make more informed business decisions.
• Evaluated factors that influenced decisions in a win/loss assessment for a higher education publisher seeking to improve its sales process in a declining sector
• Investigated employee engagement strategies and communications that target and increase usage and adoption of products and services in financial service and retail corporations
• Explored recruiting strategies and on-campus resources and support for international student population among higher education institutions
• Identified tactics and sales structure for new product launches in pharmaceutical industry
• Examined competitor pricing and contract strategies for healthcare corporation